Challenge
The ask from PM was “what if we took another look at Adobe Color?” We love ambiguity. I took this from a vague ask to tangible value by scoping and leveraging user research, developing POCs, proving business value and selling this up through product SVP. I pivoted from internal alignment, over to driving research, design, and dev requirements—creating a more usable, functional, and accessible experience for more than 15mil annual users visiting the previously abandoned Adobe Color experience.
Where design started
Desktop and mobile of the current experience
Results
End to end redesign with improved functionality that ensure the user palette follows them across extract, palette generator, and accessibility features. Designed usable mobile experiences for each product with clear flows into CC library save and product. Completed comprehensive accessibility bluelines that ensure flows are intuitive for user regardless of vision, keyboard, or assistive technology usage.
Extract palette SEO upload page introduces sample images and full screen drop zone.
Extract page product page introduces zoom state for fine grain control, tracks history, and supports palettes of 2-10 colors.
Palette builder launched with color wheel, primary color, and palette extractor as starting points.
Contrast checker includes your full palette for 1:1 comparison and provides education on WCAG requirements.
Full palette color contrast checker supports up to 10 colors for expanded use cases.
Contrast checker includes your full palette for 1:1 comparison and provides education on WCAG requirements.
Results
This work is in the final stretch of development and is targeted to go live in May. Please reach out to learn more about this work and outcomes.